PPC Service Capabilities
Our Paid Media ecosystem captures high-intent traffic across the entire funnel:
- Search Ads: Google & Bing Search Campaigns.
- Shopping Ads: Feed Optimization & Listings.
- Display & Discovery: Brand Awareness.
- Remarketing: Cart Abandonment Recovery.
Stop Burning Budget
Google's default settings are designed to make Google money, not you. "Broad Match" keywords and automated "Maximize Clicks" bidding often result in low-quality traffic and a bloated CPA.
We take manual control. We use Single Keyword Ad Groups (SKAGs) and aggressive negative keyword lists to ensure you only pay for clicks from users who are ready to buy.
Our Optimization Framework
We use a data-driven "Test, Cut, Scale" methodology.
Audit & Cleanup
01We audit your tracking (GTM/GA4) to ensure data accuracy. Then, we identify "bleeding" keywords that are spending budget without converting and cut them immediately.
Structure & Isolation
02We restructure campaigns using "Alpha/Beta" segmentation. High-performing search terms are isolated into Exact Match campaigns so we can bid aggressively on winners.
Post-Click Optimization
03A click is useless if they don't buy. We consult on your Landing Page experience to ensure the user journey matches the ad promise, boosting Quality Score.
